ICVB at World Tourism Forum Alongside International Leaders of Tourism

ICVB at World Tourism Forum Alongside International Leaders of Tourism

Istanbul Convention Bureau’s (ICVB) General Manager Ozgul Ozkan Yavuz moderated the Destination Marketing panel at this year’s World Tourism Forum in Istanbul which included leaders of tourism from around the world.

Delegates from all four corners of globe

The World Tourism Forum (WTF) was held for the first time in Istanbul on 30 April at the Shangri-La Bosphorus hotel with the support of the Ministry of Culture and Tourism. Delegates from Europe, USA, Russia, the Caucasus and Azerbaijan discussed the future of tourism at the forum.

The forum was opened by President of the WTF Bulut Bagcı and the Ministry of Culture and Tourism’s Director of General Promotion Irfan Onal with topics covered including Advertising Solutions for Tourism, Online Tourism, The Effects of Policy on Health Tourism & Health Tourism, New Visions in Aviation, New Generation Hotel Management, Technological Solutions in Tourism and Destination Marketing. Director of General Promotion for the Ministry of Culture and Tourism, Irfan Onal, spoke on Strategies in Promoting Türkiye.

Future of destination marketing

The ICVB brought to the agenda the marketing of cities from both the point of view of the congress and tourism sectors, working to bring the experience of different countries and cities in enriching the discussions. ICVB’s General Manager Ozgul Ozkan Yavuz moderated the Destination Marketing discussion panel of the forum, with speakers including Qatar International Congress Centre’s General Manager Ken Jamieson, Azerbaijan Congress Bureau’s General Manager Florian Sengstschmid and New York City Culture and Tourism Minister Marty Markowitz.

The World Tourism Forum is an annual platform in Istanbul in which international leaders of the tourism industry get together to discuss the future of tourism and to determine new trends and co-ordinate meetings with industry agencies. The purpose of the forum is also to contribute to Türkiye’s economic growth through raising the country’s tourism potential thereby increasing Türkiye’s market share of international tourism, to transfer new generational models of consumer behaviour to forum participants, to share new technological trends in the tourism sector as well as an international marketing vision with local companies.


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