Istanbul CVB’s ‘A Tale of Two Cities’ reached an audience of over 570,000!
ICVB’s new marketing project to demonstrate the breadth and variety of Istanbul as a destination with the metaphorical ‘A Tale of Two Cities’ campaign. The new integrated global PR and advertising MICE campaign have been running this year and reached an audience of over 570,000 in 20 international Meetings & Incentive publications across print and online channels in the US, UK, France, Germany, The Netherlands, Belgium and India.
The concept behind the campaign is to create awareness of Istanbul as a flourishing and successful MICE destination Istanbul highlighting both its charm and capacity – by breaking down misconceptions with the ‘two cities’ slogan and brand campaign whereby the city’s high-tech modern infrastructure is juxtaposed against its monumental history. Readers will be directed to the ICVB’s informative, visually rich and interactive website and to features including a destination video of the city and a congress city map for international delegates.